Big business blunders : mistakes in multinational marketing /

Saved in:
Bibliographic Details
Main Author: Ricks, David A.
Format: Book
Language:English
Published: Homewood, Ill. : Dow Jones-Irwin, 1983.
Series:Irwin series in marketing
Subjects:
Export marketing.
International business enterprises.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000u 4500
001 00742945
003 PWmBRO
005 20240602101402.0
008 830120s1983 ilua b 00010 eng
020 |a 0256028508 (pbk.) 
039 0 |a 2  |b 3  |c 3  |d 3  |e 3 
050 0 |a HF1009.5  |b .R49 1983 
082 0 |a 658.8/48�19 
090 0 |b 658.848/R539b 
100 1 0 |a Ricks, David A. 
245 1 0 |a Big business blunders :  |b mistakes in multinational marketing /  |c David A. Ricks. 
260 0 |a Homewood, Ill. :  |b Dow Jones-Irwin,  |c 1983. 
300 |a x, 158 p. :  |b ill. 
440 0 |a Irwin series in marketing 
650 0 |a Export marketing. 
650 0 |a International business enterprises. 
942 |2 ddc 
952 |0 0  |1 0  |4 0  |6 658_848000000000000_R539B  |7 0  |8 MN  |9 57238  |a ML015  |b ML015  |c MN  |d 2024-06-02  |l 0  |o 658.848 R539b  |p 059649  |r 2018-03-24 00:00:00  |w 2018-03-24  |y BK 
994 0 1 |a T1001 059 649 
999 |c 41644  |d 41644 

Similar Items