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Big business blunders : mistakes in multinational marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Dow Jones-Irwin,
1983.
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| Series: | Irwin series in marketing
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| Subjects: | |
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| Physical Description: | x, 158 p. : ill. |
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| ISBN: | 0256028508 (pbk.) |