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Marketing management /
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Main Author: | Shapiro, Benson P. |
---|---|
Other Authors: | Dolan, Robert J., Quelch, John A. |
Format: | Book |
Language: | English |
Published: |
Homewood, Ill. :
R.D. Irwin,
1985
|
Series: | The Irwin series in marketing
|
Subjects: | |
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