APA (7th ed.) Citation

Shapiro, B. P., Dolan, R. J., & Quelch, J. A. (1985). Marketing management. R.D. Irwin.

Chicago Style (17th ed.) Citation

Shapiro, Benson P., Robert J. Dolan, and John A. Quelch. Marketing Management. Homewood, Ill.: R.D. Irwin, 1985.

MLA (9th ed.) Citation

Shapiro, Benson P., et al. Marketing Management. R.D. Irwin, 1985.