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Marketing cases /
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Dallas:
Houghton Mifflin,
1983
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MARC
LEADER | 00000nam a2200000u 4500 | ||
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001 | 00733962 | ||
003 | PWmBRO | ||
005 | 20240602100513.0 | ||
008 | s1983 us a c0001 engbt | ||
020 | |a 0395326362 | ||
090 | 0 | 0 | |b 658.8/L218m |
100 | 1 | 0 | |a Lamb, Charles W. |
245 | 1 | 0 | |a Marketing cases / |c Charles W. Lamb, O.C . Ferrell, William M. Pride. |
260 | 0 | 0 | |a Dallas: |b Houghton Mifflin, |c 1983 |
300 | 0 | 0 | |a viii, 450p.: |b ill. |
650 | 0 | 0 | |a Marketing |x Case studies. |
700 | 1 | 0 | |a Ferrell, O. C. |
700 | 1 | 0 | |a Pride, William M. |
942 | |2 ddc | ||
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994 | 0 | 1 | |a T1001 037 316 |
999 | |c 26707 |d 26707 |