APA (7th ed.) Citation

Levitt, T. (1986). The marketing imagination (New, expanded ed.). Free Press.

Chicago Style (17th ed.) Citation

Levitt, Theodore. The Marketing Imagination. New, expanded ed. New York: Free Press, 1986.

MLA (9th ed.) Citation

Levitt, Theodore. The Marketing Imagination. New, expanded ed. Free Press, 1986.