APA (7th ed.) Citation

Cundiff, E. W., Govoni, N. A. P., & Still, R. R. (1985). Fundamentals of modern marketing (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Cundiff, Edward W., Norman A. P. Govoni, and Richard Ralph Still. Fundamentals of Modern Marketing. 4th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1985.

MLA (9th ed.) Citation

Cundiff, Edward W., et al. Fundamentals of Modern Marketing. 4th ed. Prentice-Hall, 1985.