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Marketing cases /
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Other Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Boston :
Houghton Mifflin Co.,
c1985.
|
Edition: | 2nd ed. |
Subjects: | |
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MARC
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005 | 20240602100708.0 | ||
008 | 850820s1985 maua 00000 eng | ||
020 | |a 0395326362 (pbk.) | ||
050 | 0 | |a HF5415 |b .M29746 1985 | |
082 | 0 | |a 658.8�19 | |
090 | 0 | |b 658.8/M345/1985 | |
245 | 0 | 0 | |a Marketing cases / |c [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride. |
250 | |a 2nd ed. | ||
260 | 0 | |a Boston : |b Houghton Mifflin Co., |c c1985. | |
300 | |a ix, 525 p. : |b ill. ; |c 23 cm. | ||
650 | 0 | |a Marketing |x Case studies. | |
700 | 1 | 0 | |a Lamb, Charles W. |
700 | 1 | 0 | |a Ferrell, O. C. |
700 | 1 | 0 | |a Pride, William M. |
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