Marketing cases /

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Bibliographic Details
Other Authors: Lamb, Charles W., Ferrell, O. C., Pride, William M.
Format: Book
Language:English
Published: Boston : Houghton Mifflin Co., c1985.
Edition:2nd ed.
Subjects:
Marketing > Case studies.
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Description
Physical Description:ix, 525 p. : ill. ; 23 cm.
ISBN:0395326362 (pbk.)

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