APA (7th ed.) Citation

Lamb, C. W., Ferrell, O. C., & Pride, W. M. (1985). Marketing cases (2nd ed.). Houghton Mifflin Co..

Chicago Style (17th ed.) Citation

Lamb, Charles W., O. C. Ferrell, and William M. Pride. Marketing Cases. 2nd ed. Boston: Houghton Mifflin Co., 1985.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Marketing Cases. 2nd ed. Houghton Mifflin Co., 1985.