APA (7th ed.) Citation

Kotler, P. (1986). Principles of marketing (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Principles of Marketing. 3rd ed. Englewood Cliffs, NJ: Prentice-Hall, 1986.

MLA (9th ed.) Citation

Kotler, Philip. Principles of Marketing. 3rd ed. Prentice-Hall, 1986.