APA (7th ed.) Citation

Bovee, C. L., & Arens, W. F. (1986). Contemporary advertising (2nd ed.). Irwin.

Chicago Style (17th ed.) Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. 2nd ed. Homewood, Ill.: Irwin, 1986.

MLA (9th ed.) Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. 2nd ed. Irwin, 1986.