APA (7th ed.) Citation

Barton, D. W. (1978). Marketing higher education. Jossey-Bass.

Chicago Style (17th ed.) Citation

Barton, David Walker. Marketing Higher Education. San Francisco: Jossey-Bass, 1978.

MLA (9th ed.) Citation

Barton, David Walker. Marketing Higher Education. Jossey-Bass, 1978.

Warning: These citations may not always be 100% accurate.