APA (7th ed.) Citation

McGown, K. (1979). Marketing research: Text and cases. Winthrop Publishers.

Chicago Style (17th ed.) Citation

McGown, K.L. Marketing Research: Text and Cases. Cambridge, Mass.: Winthrop Publishers, 1979.

MLA (9th ed.) Citation

McGown, K.L. Marketing Research: Text and Cases. Winthrop Publishers, 1979.

Warning: These citations may not always be 100% accurate.