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Public relations for marketing management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Macmillan
1983
|
| Edition: | 2nd ed. |
| Series: | Macmillan studies in marketing management
|
| Subjects: | |
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MARC
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| 008 | 861009s1983 uk c0011 engbt | ||
| 090 | 0 | 0 | |b 658.812/J47p |
| 100 | 1 | 0 | |a Jefkins, Frank William. |
| 245 | 1 | 0 | |a Public relations for marketing management |c Frank Jefkins |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a London |b Macmillan |c 1983 |
| 300 | 0 | 0 | |a ix, 182 p. |
| 440 | 0 | 0 | |a Macmillan studies in marketing management |
| 503 | 0 | 0 | |a Previous ed. 1978 |
| 595 | 0 | 0 | |a 0333359151 |
| 650 | 0 | 0 | |a Customer relations |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Sales management |
| 650 | 0 | 0 | |a Public relations |
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