APA (7th ed.) Citation

Wilmshurst, J. (1985). The fundamentals of advertising. Published on behalf of the Institute of Marketing and the CAM Foundation.

Chicago Style (17th ed.) Citation

Wilmshurst, John. The Fundamentals of Advertising. London: Published on behalf of the Institute of Marketing and the CAM Foundation, 1985.

MLA (9th ed.) Citation

Wilmshurst, John. The Fundamentals of Advertising. Published on behalf of the Institute of Marketing and the CAM Foundation, 1985.

Warning: These citations may not always be 100% accurate.