Contemporary perspectives in consumer research

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Bibliographic Details
Other Authors: Lutz, Richard John, 1947-
Format: Book
Language:English
Published: Boston, Mass Kent Pub. Co. c1981
Subjects:
Consumers
Motivation research (Marketing)
Marketing research
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MARC

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245 0 0 |a Contemporary perspectives in consumer research  |c Richard J. Lutz, editor 
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300 0 0 |a ix, 466 p.  |b ill  |c 24 cm. 
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