APA (7th ed.) Citation

Lehmann, D. R. (1979). Market research and analysis. R. D. Irwin.

Chicago Style (17th ed.) Citation

Lehmann, Donald R. Market Research and Analysis. Homewood, Ill: R. D. Irwin, 1979.

MLA (9th ed.) Citation

Lehmann, Donald R. Market Research and Analysis. R. D. Irwin, 1979.