APA (7th ed.) Citation

Kotler, P., Somkid Jatusripitak, & Fahey, L. (1985). The new competition. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, Somkid Jatusripitak, and Liam Fahey. The New Competition. Englewood Cliffs, N.J: Prentice-Hall, 1985.

MLA (9th ed.) Citation

Kotler, Philip, et al. The New Competition. Prentice-Hall, 1985.