APA (7th ed.) Citation

Wilmshurst, J. (1984). The fundamentals and practice of marketing (2nd ed.). Heinemann on behalf of the Institute of Marketing and the CAM Foundation.

Chicago Style (17th ed.) Citation

Wilmshurst, John. The Fundamentals and Practice of Marketing. 2nd ed. London: Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1984.

MLA (9th ed.) Citation

Wilmshurst, John. The Fundamentals and Practice of Marketing. 2nd ed. Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1984.