Marketing, a managerial approach

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Bibliographic Details
Main Author: Cunningham, William Hughes
Other Authors: Cunningham, Isabella C. M.
Format: Book
Language:English
Published: Cincinnati South-Western Pub. Co. c1981
Subjects:
Marketing
Marketing > Management
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Description
Physical Description:ix, 662 p. ill. (some col.) 24 cm.
Bibliography:Includes bibliographical references and indexes

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