Basic marketing concepts and decisions

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Bibliographic Details
Main Author: Hise, Richard T.
Other Authors: Gillett, Peter L. (joint author), Ryans, John K. (joint author)
Format: Book
Language:English
Published: Cambridge, Mass Winthrop Publishers c1979
Subjects:
Marketing
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260 0 0 |a Cambridge, Mass  |b Winthrop Publishers  |c c1979 
300 0 0 |a xviii, 572 p.  |b ill  |c 24 cm. 
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