APA (7th ed.) Citation

Hise, R. T., Gillett, P. L., & Ryans, J. K. (1979). Basic marketing: Concepts and decisions. Winthrop Publishers.

Chicago Style (17th ed.) Citation

Hise, Richard T., Peter L. Gillett, and John K. Ryans. Basic Marketing: Concepts and Decisions. Cambridge, Mass: Winthrop Publishers, 1979.

MLA (9th ed.) Citation

Hise, Richard T., et al. Basic Marketing: Concepts and Decisions. Winthrop Publishers, 1979.