Fundamentals of modern marketing

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Bibliographic Details
Main Author: Cundiff, Edward W.
Other Authors: Still, Richard Ralph, 1921- (joint author), Govoni, Norman A. P. (joint author)
Format: Book
Language:English
Published: Englewood Cliffs, N.J Prentice-Hall c1980
Edition:3d ed.
Subjects:
Marketing
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