APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. L. (1972). Marketing research: Text and cases (3rd ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. 3rd ed. Homewood, Ill: R.D. Irwin, 1972.

MLA (9th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. 3rd ed. R.D. Irwin, 1972.