APA (7th ed.) Citation

Russ, F. A., & Kirkpatrick, C. A. (1982). Marketing. Little, Brown.

Chicago Style (17th ed.) Citation

Russ, Frederick A., and Charles Atkinson Kirkpatrick. Marketing. Boston: Little, Brown, 1982.

MLA (9th ed.) Citation

Russ, Frederick A., and Charles Atkinson Kirkpatrick. Marketing. Little, Brown, 1982.