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Government marketing theory and practice
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| Corporate Authors: | , |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y
Praeger Publishers
1981
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| Series: | Praeger series in public and nonprofit sector marketing
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| Subjects: | |
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MARC
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| 245 | 0 | 0 | |a Government marketing |b theory and practice |c edited by Michael P. Mokwa, Steven E. Permut |
| 260 | 0 | 0 | |a New York, N.Y |b Praeger Publishers |c 1981 |
| 300 | 0 | 0 | |a xvi, 384 p. |b ill |c 25 cm. |
| 440 | 0 | 0 | |a Praeger series in public and nonprofit sector marketing |
| 500 | 0 | 0 | |a Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association |
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| 650 | 0 | 0 | |a Government publicity |
| 650 | 0 | 0 | |a Public goods |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 0 | |a Mokwa, Michael P. |
| 700 | 1 | 0 | |a Permut, Steven E. |
| 710 | 2 | 0 | |a Yale University |
| 710 | 2 | 0 | |a American Marketing Association |
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