Government marketing theory and practice

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Bibliographic Details
Corporate Authors: Yale University, American Marketing Association
Other Authors: Mokwa, Michael P., Permut, Steven E.
Format: Book
Language:English
Published: New York, N.Y Praeger Publishers 1981
Series:Praeger series in public and nonprofit sector marketing
Subjects:
Government publicity
Public goods
Marketing
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Description
Item Description:Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association
Physical Description:xvi, 384 p. ill 25 cm.

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