DeLozier, M. W., & Woodside, A. G. (1978). Marketing management: Strategies and cases. Merrill.
Cita Chicago Style (17a ed.)DeLozier, M. Wayne, y Arch G. Woodside. Marketing Management: Strategies and Cases. Columbus: Merrill, 1978.
Cita MLA (9a ed.)DeLozier, M. Wayne, y Arch G. Woodside. Marketing Management: Strategies and Cases. Merrill, 1978.
Precaución: Estas citas no son 100% exactas.