APA (7th ed.) Citation

Kurtz, D. L., & Boone, L. E. (1984). Marketing (2nd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Kurtz, David L., and Louis E. Boone. Marketing. 2nd ed. Chicago: Dryden Press, 1984.

MLA (9th ed.) Citation

Kurtz, David L., and Louis E. Boone. Marketing. 2nd ed. Dryden Press, 1984.