McDonald, M. (1984). Marketing plans: How to prepare them, how to use them. Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann.
Chicago Style (17th ed.) CitationMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. London: Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1984.
MLA (9th ed.) CitationMcDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1984.
Warning: These citations may not always be 100% accurate.