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Marketing theory and practice
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Macmillan ;
c1983
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| Edition: | 2d. ed. |
| Series: | Macmillan Studies in Marketing Management
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| Subjects: | |
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| Physical Description: | xii, 426 p. ill. 24 cm |
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