Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program /

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Bibliographic Details
Main Author: Hughes, Arthur Middleton
Format: Book
Language:English
Published: Chicago, Ill. : Probus, c1994.
Subjects:
Database marketing > Planning.
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245 1 0 |a Strategic database marketing :  |b the masterplan for starting and managing a profitable, customer-based marketing program /  |c Arthur M. Hughes. 
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300 |a xi, 352 p. :  |b ill. 
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