APA (7th ed.) Citation

Lovelock, C. H. (1984). Services marketing: Text, cases & readings. Prentice-Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H. Services Marketing: Text, Cases & Readings. Englewood Cliffs, N.J: Prentice-Hall, 1984.

MLA (9th ed.) Citation

Lovelock, Christopher H. Services Marketing: Text, Cases & Readings. Prentice-Hall, 1984.