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MARC
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| 082 | 0 | 0 | |a 658.8 |
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| 245 | 0 | 0 | |a Readings in marketing management |b a strategic perspective |c [compiled by] Barry Berman, Joel R. Evans |
| 260 | 0 | 0 | |a New York |b Wiley |c c1984 |
| 300 | 0 | 0 | |a xiii, 478 p. |b ill. |c 24 cm. |
| 595 | 0 | 0 | |a 047186966X |
| 650 | 0 | 0 | |a Marketing |x Management |
| 700 | 1 | 0 | |a Berman, Barry |
| 700 | 1 | 0 | |a Evans, Joel R. |
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