APA (7th ed.) Citation

Berman, B., & Evans, J. R. (1984). Readings in marketing management: A strategic perspective. Wiley.

Chicago Style (17th ed.) Citation

Berman, Barry, and Joel R. Evans. Readings in Marketing Management: A Strategic Perspective. New York: Wiley, 1984.

MLA (9th ed.) Citation

Berman, Barry, and Joel R. Evans. Readings in Marketing Management: A Strategic Perspective. Wiley, 1984.