APA (7th ed.) Citation

Willsmer, R. L. (1984). The basic arts of marketing (2nd ed.). Business.

Chicago Style (17th ed.) Citation

Willsmer, Ray L. The Basic Arts of Marketing. 2nd ed. London: Business, 1984.

MLA (9th ed.) Citation

Willsmer, Ray L. The Basic Arts of Marketing. 2nd ed. Business, 1984.