APA (7th ed.) Citation

Robin, D. P., & Walters, C. G. (1978). Classics in marketing. Goodyear Pub. Co.

Chicago Style (17th ed.) Citation

Robin, Donald P., and C. Glenn Walters. Classics in Marketing. Santa Monica, Calif: Goodyear Pub. Co, 1978.

MLA (9th ed.) Citation

Robin, Donald P., and C. Glenn Walters. Classics in Marketing. Goodyear Pub. Co, 1978.

Warning: These citations may not always be 100% accurate.