APA (7th ed.) Citation

Enis, B. M. (1980). Marketing principles (3d ed.). Goodyear Pub. Co.

Chicago Style (17th ed.) Citation

Enis, Ben M. Marketing Principles. 3d ed. Santa Monica, Calif: Goodyear Pub. Co, 1980.

MLA (9th ed.) Citation

Enis, Ben M. Marketing Principles. 3d ed. Goodyear Pub. Co, 1980.