APA (7th ed.) Citation

Jefkins, F. W. (1982). Introduction to marketing, advertising and public relations. Macmillan.

Chicago Style (17th ed.) Citation

Jefkins, Frank William. Introduction to Marketing, Advertising and Public Relations. London: Macmillan, 1982.

MLA (9th ed.) Citation

Jefkins, Frank William. Introduction to Marketing, Advertising and Public Relations. Macmillan, 1982.