APA (7th ed.) Citation

Cravens, D. W. (1983). The sales manager's book of marketing planning. Dow Jones-Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. The Sales Manager's Book of Marketing Planning. Homewood, Ill: Dow Jones-Irwin, 1983.

MLA (9th ed.) Citation

Cravens, David W. The Sales Manager's Book of Marketing Planning. Dow Jones-Irwin, 1983.