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Applications of the sciences in marketing management /
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Övriga upphovsmän: | , , |
Materialtyp: | Bok |
Språk: | engelska |
Publicerad: |
New York :
Wiley,
1968.
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001 | 00459100 | ||
003 | PWmBRO | ||
005 | 20240602102857.0 | ||
008 | 950520s1968 nyua b 10000 eng | ||
245 | 0 | 0 | |a Applications of the sciences in marketing management / |c Edited by Frank M. Bass, Charles W. King, Edgar A. Pessemier. |
260 | 0 | |a New York : |b Wiley, |c 1968. | |
300 | |a xiv, 456 p. : |b ill. | ||
500 | |a "[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966." | ||
650 | 0 | |a Marketing |x Management |x Mathematical models. | |
650 | 0 | |a Consumer behavior |x Mathematical models. | |
700 | 1 | 0 | |a Bass, Frank Myron. |
700 | 1 | 0 | |a King, Charles W.. |
700 | 1 | 0 | |a Pessemier, Edgar A.. |
710 | 2 | 0 | |a Krannert Graduate School of Industrial Administration. |
942 | |2 ddc | ||
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999 | |c 66545 |d 66545 |