Applications of the sciences in marketing management /

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Bibliographic Details
Corporate Author: Krannert Graduate School of Industrial Administration
Other Authors: Bass, Frank Myron, King, Charles W., Pessemier, Edgar A.
Format: Book
Language:English
Published: New York : Wiley, 1968.
Subjects:
Marketing > Management > Mathematical models.
Consumer behavior > Mathematical models.
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Description
Item Description:"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Physical Description:xiv, 456 p. : ill.

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