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Marketing management : analysis, planning, and control /
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Main Author: | Kotler, Philip |
---|---|
Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, N.J :
Prentice-Hall,
c1984.
|
Edition: | 5th ed. |
Series: | The Prentice-Hall series in marketing
|
Subjects: | |
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