Marketing management : analysis, planning, and control /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, N.J :
Prentice-Hall,
c1984.
|
Edition: | 5th ed. |
Series: | The Prentice-Hall series in marketing
|
Subjects: | |
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MARC
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020 | 0 | 0 | |a 0135579279. |
035 | 0 | 0 | |a 217698060 |
100 | 1 | 0 | |a Kotler, Philip. |
245 | 1 | 0 | |a Marketing management : |b analysis, planning, and control / |c Philip Kotler. |
250 | 0 | 0 | |a 5th ed. |
260 | 0 | 0 | |a Englewood Cliffs, N.J : |b Prentice-Hall, |c c1984. |
300 | 0 | 0 | |a xxi, 792 p. : |b ill. ; |c 23 cm. |
440 | 0 | 4 | |a The Prentice-Hall series in marketing |
650 | 0 | 0 | |a Marketing |x Management. |
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