APA (7th ed.) Citation

Brannen, W. H. (1983). Advertising and sales promotion: Cost-effective techniques for your small business. Prentice-Hall.

Chicago Style (17th ed.) Citation

Brannen, William H. Advertising and Sales Promotion: Cost-effective Techniques for Your Small Business. Englewood Cliffs, N.J: Prentice-Hall, 1983.

MLA (9th ed.) Citation

Brannen, William H. Advertising and Sales Promotion: Cost-effective Techniques for Your Small Business. Prentice-Hall, 1983.