The marketing research handbook : a decision-oriented approach /

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Bibliographic Details
Main Author: Ruddick, Morris E.
Other Authors: Sherwood, Philip K., Stevens, Robert E., 1942-
Format: Book
Language:English
Published: Englewood Cliffs, N.J : Prentice-Hall, c1983.
Subjects:
Marketing research.
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245 1 4 |a The marketing research handbook :  |b a decision-oriented approach /  |c Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens. 
260 0 0 |a Englewood Cliffs, N.J :  |b Prentice-Hall,  |c c1983. 
300 0 0 |a xi, 210 p. 
650 0 0 |a Marketing research. 
700 1 0 |a Sherwood, Philip K. 
700 1 0 |a Stevens, Robert E.,  |d 1942- 
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