APA (7th ed.) Citation

Ruddick, M. E., Sherwood, P. K., & Stevens, R. E. (1983). The marketing research handbook: A decision-oriented approach. Prentice-Hall.

Chicago Style (17th ed.) Citation

Ruddick, Morris E., Philip K. Sherwood, and Robert E. Stevens. The Marketing Research Handbook: A Decision-oriented Approach. Englewood Cliffs, N.J: Prentice-Hall, 1983.

MLA (9th ed.) Citation

Ruddick, Morris E., et al. The Marketing Research Handbook: A Decision-oriented Approach. Prentice-Hall, 1983.