APA (7th ed.) Citation

Robicheaux, R. A., Pride, W. M., & Ferrell, O. C. (1977). Marketing: Contemporary dimensions. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Robicheaux, Robert A., William M. Pride, and O. C. Ferrell. Marketing: Contemporary Dimensions. Boston: Houghton Mifflin, 1977.

MLA (9th ed.) Citation

Robicheaux, Robert A., et al. Marketing: Contemporary Dimensions. Houghton Mifflin, 1977.