APA (7th ed.) Citation

Fletcher, A. D., & Bowers, T. A. (1983). Fundamentals of advertising research (2nd ed.). Grid Pub.

Chicago Style (17th ed.) Citation

Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. 2nd ed. Columbus, Ohio: Grid Pub, 1983.

MLA (9th ed.) Citation

Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. 2nd ed. Grid Pub, 1983.