Fletcher, A. D., & Bowers, T. A. (1983). Fundamentals of advertising research (2nd ed.). Grid Pub.
Chicago Style (17th ed.) CitationFletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. 2nd ed. Columbus, Ohio: Grid Pub, 1983.
ציטוט MLAFletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. 2nd ed. Grid Pub, 1983.
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